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Journal : Oikonomia: Jurnal Manajemen

ANALISA KESEHATAN KEUANGAN PERUSAHAAN DENGAN PENDEKATAN ALTMAN Z-SCORE (STUDI PADA PT ABC TAHUN 2014-2018) Muhani Muhani; Tine Yuliantini
Oikonomia: Jurnal Manajemen Vol 15, No 2 (2019): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v15i2.750

Abstract

Penelitian ini bertujuan untuk menganalisis kesehatan keuangan perusahaan dengan pendekatan Altman Z-score, dimana dalam hal ini, studi dilakukan terhadap PT ABC pada periode 2014-2018.Data yang digunakan adalah data sekunder yang berasal dari sumber data internal yang dikumpulkan melalui teknik telaah dokumen.Metode analisis yang digunakan adalah metode kuantitatifyang didasarkan pada rumus yang relevan dalam konsep Altman Z-score.Hasil penelitian menunjukkan bahwa secara rata-rata,PT ABC dapat dikatakan sehat karena memiliki nilai Z-score diatas titik cut-off.
Faktor-Faktor Kepuasan Pelanggan Starbucks: Kualitas Pelayanan, Persepsi Harga, Promosi dan Kepercayaan Pelanggan Muhani Muhani; Tiara Ayu Nurani
Oikonomia: Jurnal Manajemen Vol 18, No 1 (2022): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v18i1.1577

Abstract

Purpose This study aims to analyze and test the effect or absence of the effect of service quality, price perception, promotion and customer trust in customer satisfaction in Starbucks Coffee customers in the Jakarta area. Methodology The analysis and testing method used is multiple linear regression analysis. With the formula Hair et al, the number of samples in the study consisted of 110 respondents. Findings The results stated that the quality of service and promotion had no effect on Starbucks Coffee customer satisfaction. Meanwhile, price perception and customer confidence have a positive and significant effect on Starbucks Coffee customer satisfaction. Suggestion For further researchers it is recommended that they be able to use different variables and products in their research and for starbucks coffee companies it is advisable to implement competition-based pricing strategies in an effort to improve price perception and can strive for solutions to customer suggestions and complaints to improve customer confidence